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YouTube SEO Optimierung: 5 einfache Tipps für Einsteiger
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class="single single-post postid-3190 single-format-standard custom static pagelines-template-theme full_width op-plugin">

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Was du tun kannst, damit deine Videos bei YouTube besser gefunden werden

Ich habe ja in meinem Artikel YouTube Video SEO Tipps vom Profi schon mal meinen persönlichen „Guru“, was die YouTube SEO Optimierung angeht, vorgestellt. Das ist Christian Tembrink von der netspirits Agentur. Der Mann ist ein echter Insider in Theorie und Praxis. Mit inzwischen 21 Mitarbeitern betreut er große und mittelständische Unternehmen bei der Entwicklung und Umsetzung digitaler Strategien – und optimiert eben unter anderem auch deren YouTube Kampagnen. Kürzlich konnte ich ihn 40 Minuten lang per Skype-Interview ausquetschen und in diesem Artikel findest Du die wichtigsten Tipps als Auszug.

Soll ich bei meinen Videos eher auf Inhalte oder auf SEO Maßnahmen setzen?

2006 startete Christian als „Hard Core SEO“, wie er selbst sagt. Das bedeutet überspitzt gesagt: Inhalte waren weniger als zweitrangig, nur das Ranking bei Google war entscheidend. Das ist mir und wahrscheinlich auch Dir – als mein Leser – eher fremd als Ansatz. Wenngleich dieser Ansatz auch immer noch existiert, sieht Christian das Thema mittlerweile ein wenig anders.

Auf Suchmaschienen oder auf Inhalte optimieren? Christians 2min Antwort hier:

Was kann ich also tun, wenn mir Inhalte wichtig sind und ich AUCH gefunden werden möchte?

In dem Interview habe ich Christian außerdem gebeten, 3 bis 5 kurze Tipps für Einsteiger zu geben, wie man ganz konkret dafür sorgen kann, dass die eigenen Videos bei YouTube gut gefunden werden.

Die Maßnahmen, die er vorschlägt, sind mit ein bisschen Fleiß für jeden einfach umzusetzen. Es sind auch gute Empfehlungen dabei, was Ihr schon bei der Planung und Konzeption Eurer Videos dafür tun könnt, dass das Video sich später gut verbreitet. Und ganz besonders beachtenswert und vielversprechend ist Tipp Nr. 5 ;-)!

5 einfache Tipps zur YouTube SEO Optimierung für Einsteiger:

Mehr davon?

Das gesamte Interview mit ihm umfasst wie erwähnt 40 Minuten, vollgepackt mit Infos und Tipps, die selbst für mich teilweise noch neu waren. Auf YouTube habe ich das ganze, ungekürzte Interview eingestellt. Hier geht´s zum Video: YouTube SEO Optimierung – Der VideoPräsenz-Coach interviewt Christian Tembrink. Wenn es Euch gefällt und weiterhilft, dann liket, teilt und kommentiert es gerne, was das Zeug hält!

Was sagt Ihr zu Christians Tipps aus den kurzen Video-Ausschnitten oben? Was davon wusstet Ihr schon und was ist an Neuem und vielleicht Überraschendem für Euch dabei? Werdet Ihr demnächst einiges davon umsetzen? Ich freu mich wie immer über Eure Kommentare, Fragen und Erfahrungsberichte!

Verfasser: Markus Beckmann

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5 Responses to YouTube SEO Optimierung: Noch mehr Tipps

  1. C sagt:

    Hallo Markus,

    leider gibt es bei den obigen Videos keine Möglichkeit, deren Einstellungen bzgl. Qualität herunterzusetzen. Da ich in einem Dorf mit geringer Internet-Kapazität lebe (ja, die gibt es auch noch) “ruckeln” deine Videos leider sehr, sodass ich mir diese nicht anschauen kann.
    Schade!

    Liebe Grüße
    C

    • Hallo C,

      das tut mir Leid mit dem ruckeln! Das System, dass ich verwende lässt diese Einstellungen leider nicht zu, allerdings nutzt es eine kleinere Datei, wenn Du den Artikel per Mobilgerät aufrufst. Vielleicht funktioniert das besser.

      Ansonsten ist das gesamte Interview über YouTube anzusehen und dort gibt es ja die verschiedenen Qualitätsstufen zum einstellen.

      Hoffe das hilft ein wenig – werde schauen, ob ich die Dateien noch kleiner machen kann in der Zukunft!

      Viele Grüße
      Markus

  2. Gaby sagt:

    Vielen Dank für diese sehr pragmatischen Tipps, die verständlich und auch umsetzbar sind. Das ist sehr sympathisch.

    Viele Grüße

    Gaby

  3. Hallo Markus,
    das war ein Video mit viel Mehrwert.einen Tipp habe ich noch.Sein Keyword In der Videodatei zufügen.
    Internette Grüße
    Thomas

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